FabAfriq Magazine

Fabafriq Issue 9 Cover Girl And FinTech Boss Lady Viola Llewellyn, Features In Vanity Fair Magazine

US based Cameroonian born Entrepreneur Viola Llewellyn has once again proved her worth as she poses alongside 25 black female CEO’s diversifying entrepreneurship in Silicon Valley, media and beyond on the cover of vanity fair magazine.Each one of the women in this group tableau has raised $1 million or more in outside capital, breaking barriers and shattering glass ceilings along the way.

In the centre, shoulder back, eyes locked on the lens with a confident half-smile is Viola Llewellyn, Co- founder and president of Ovamba, an emerging market that focus on marketplace funding and investment platform. Ovamba was founded in 2013 in the US by Viola and her long time friend Marvin Cole who saw an opportunity to provide a solution to SMEs in Africa and the MIddle East by providing them with the access to the finances they need in order to flourish.The problem they were solving was twofold: firstly banks were slow and ill- equipped to adapt and meet the demands of fast moving African small businesses and secondly banks limited due diligence procedures made it hard for entrepreneurs with no previous track record to get started.

In Viola’s words, “Ovamba is an online financial market providing funds to SMEs with fast and technical solutions. We are a growth engine that directs investors to where there is surplus of capital to access Africa’s Market and earn a good interest’’. Her experience with frontier markets has given her insights into the best way to integrate all players within Africa’s formal and informal banking landscape, and tailor opportunities to Western investor expectations. In turn, established small and medium-sized African business owners use the Ovamba Plus mobile app to access this capital. Ovamba takes possession of the business incoming stock, enabling port clearance, logistics, warehousing and releasing stock when the business makes scheduled payments.

Over the last two decades, black women have become the fastest - growing demographic of entrepreneurs, owning nearly 60% of all black businesses. And if current efforts to diversify the STEM (science, technology, engineering and math) workforce have their intended impact, the number and scope of founders should increase as well: more than 90% of founders of “unicorns” - companies with a valuation of $1 billion or more - previously worked at top tech firms.That will mean more chances of finding “someone to identify with- someone to root for and aspire to be”according to Marla Blow founder and CEO of FS card who also features on the cover. In this April issue, Vanity Fair celebrates and recognises these 26 tech CEO women who have beat the odds and set up successful game changing businesses that the world will forever remember them for. 





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