FabAfriq Magazine

VLISCO CONTINUES ITS SUCCESFUL WOMEN’S MONTH CAMPAIGN WITH THE THIRD EDITION ‘LIVE THE DREAM’

Holland,  February 27th, 2015
International Women’s Day, on 8 March, celebrates women around the world. The success of Vlisco Women’s Month in previous years motivated the brand to continue the celebrating of inspiring women of West and Central Africa during the whole month of March. This year’s theme is LIVE THE DREAM, a tribute to women who have the courage to turn their dreams into reality, despite the challenges they face in their daily lives.

The face of this year’s campaign is award-winning Congolese singer-songwriter Barbara Kanam, who had the conviction to turn her passion for music into a career as one of Africa’s most popular singers, despite her parents having other plans for her.

Vlisco Women’s Month Award 
The Vlisco Women’s Month Award, which is part of the celebrations, honours the outstanding achievements of West and Central African women by identifying and rewarding those who inspire others to realise their dreams. 
Vlisco has nominated three or four women in the Democratic Republic of Congo, Togo, Benin, Ivory Coast, Ghana and Nigeria for the Vlisco Women’s Month Award 2015. Chosen by public vote, the winners (1 per country), who will become Vlisco brand ambassadors for 2015, will be revealed during the Vlisco Women’s Month Award Night at the end of March. The public can find out more about the nominees and follow their activities at dream.vlisco.com. For a chance to win incredible prizes, they can vote for their favourite nominee online, by sms or in-store. 

Vlisco Fashion Fund
 The Vlisco Fashion Fund is to support  upcoming fashion designers and tailors in West and Central Africa to live their dream. Novice fashion designers and tailors are encouraged to pitch their business plan before March 15, for the chance of winning master couture classes, a start-up fashion business package and funding. Only complete plans pitched via dream.vlisco.com/fashionfund before 15 March 2015 have a chance to win. Finalists are invited for an interview at the local Vlisco office to present their plan, share their fashion ambition and show their skills.

Vlisco, the true original, since 1846.
For more information, photos r requests for interviews with Vlisco or the nominees, please contact: 
Iris Lecoeur or Gaelle Zucco /  +33 1 46 93 35 66 / iris.lecoeur@havasmedia.com – gaelle.zucco@havasmedia.com
dream.vlisco.com

Photo Gallery

FabAfriq Facebook Activity