FabAfriq Magazine

Vogue Italia Editor In Chief Franca Sozzani Encouraging African fashion designers

Traditional African Prints have undoubtedly made a tremendous and lasting statement over the past two seasons, adding colour and spice to the catwalks of numerous African and International fashion designers all over the world- L.A.M.B by Gewn Stefani, Burberry, Tiffany Amber, Jewel by Lisa and Chika Couture to name a few! The culturally unique fabric has commanded so much attention, Franca Sozzani, Editor- In- Chief of prestigious fashion publication Vogue Italia visited Accra, Ghana to view the work of Kofi Ansah and members of The WEB: Association of Young Designers trying to break into the quite unavoidably tough fashion industry.

It is so fantastic to see people of such high calibre within the industry taking an interest in nurturing and supporting the development of these young talents that will inevitably be fashioning the future generations to come. What is even more exciting is the fact that the iconic African print that was once only worn at celebratory African parties’, birthdays and weddings, is paving the way as a trend that is here to stay, trickling its way down into the wardrobes of major celebs and A-List celebrities all over the Globe.

According to Franka,Ghana has the most authentic sense of fashion, which is one of the reasons she advised them on how to gain international market.

"You have lots of potential in this country. During my stay in Africa, I visited Togo and Nigeria but it was only here in Ghana I noted an authentic sense of fashion. In designing your creations, make sure that they feature not only references to Ghanaian culture but also have an international appeal so that your garments can also be successful also abroad”.

 

Sozzani took pictures, signed autographs, offered her thoughts and opinions on the designers raw creativity and craftsmanship and said that she “noted an authentic sense of fashion” whilst on her visit to Ghana. There are hopes that with the positive exposure the vibrant continent of Africa is receiving, doors may be opening even wider for young designers aspiring for their creations to be showcased on the covers of such huge magazines and this should serve as further encouragement for creative talents to chase their dreams no matter how big.

We are very positive here at Fabafriq that great things are set to happen for Africa in the fashion department and encourage all our readers to adopt the determination and drive to make your dreams come true! African prints are here to stay!

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