FabAfriq Magazine

Singer Dencia defends her whitenicious product, says "white means pure"

Cameroon/ Nigerian born singer author of a spot cream called 'Whitenicious'  is defending the name of her product in an TV interview, saying: 'white means pure.'
Asked what the product's name meant to her, the singer responded with 'White means pure, not necessarily skin, but in general.'
She insists that the cream is only for covering blemishes, adding: 'Some people don't feel confident, they don't feel pure, they don't feel clean with dark spots.'
Critics are branding the product an 'abomination' saying it teaches young 'girls of colour' to be ashamed of their skin.
In an interview with Channel 4, Dancia was asked whether she thought the message behind the product was that being white looked better than being black.
She replied: 'I was not selling that message, the media are selling that message. I didn't say, buy the cream and look like Dancia.
'I said seven day, fast acting dark spot remover. It's called reading comprehension. If people missed that class then it's not my fault.
'If they think that their whole body is a dark spot then fine, because that's not how I feel.'

Among Dancia's critics is oscar-winning actress Lupita Nyong'o who spoke out against racism in beauty and fashion and warned young black girls not to use bleaching products.


Nyong'o, star of 12 Years A Slave, admitted that when she was younger she wanted to wake up 'just a little bit lighter', because she was ashamed of her dark skin.
When asked whether she accepted the point made by Nyong'o, Dancia responded: 'I don't accept that. I don't care about her story. I don't know her.
'I'm an adult and if I lighten my skin then that's my choice, the same as bleaching my hair.'
Skin bleaching is a growing trend in Dencia's native West Africa, and critics are angered that it appears she is promoting it with her product.
 Dencia went on to explain that 50 per cent of her customers are African-Americans, not Africans, adding: 'I have girls calling me up and crying, thanking me for Whitenicious.'

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