FabAfriq Magazine

Maggi Star Caravan final: Maggi Celebrates Culinary Excellence

 On Saturday 21st February 2015, the national caravane of  Maggi Star crowned its Super Star at Parcours Vita, Douala.

After touring 16 towns, 32 villages and more than 12 000 kilometers, all in eleven months, the culinary stars representing different Cameroonian regions competed in the finale by cooking tasty and balanced menus in order to be crowned the National Super Star.

As world leading company in Nutrition, health and Wellbeing, Nestlé is committed to provide healthy and tasty products for consumers’ balanced diets. The Star caravan embodies this commitment through the provision of nutritional education on good usage of local foods and Nestlé products, in order to respond to consumers' daily nutritional needs.
As micronutrient deficiency is a main public health issue in many African countries, Nestlé is engaged iin reducing micronutrient deficiencies through the enrichment of nutritive and affordable food and beverages. As the use of culinary stock is widespread in Cameroon, they provide an efficient vehicle to help the most vulnerable populations to fight against iron deficiency.

“The constant enhancement of consumers’ lives is a permanent preoccupation of the Nestlé Group. Our 50 years of constant presence in Cameroon demonstrates our commitment to respond to their needs” says Bruno OLIERHOEK, Country Manager of Nestlé Cameroon. “In Cameroon, 10 million units of Maggi are consumed every day, and we have therefore decided to enrich this product with iron to help mitigate the effects of this micronutrient deficiency.”
The star caravan is also an opportunity to educate consumers on the negative effects linked to iron deficiency, a main public health issue in Cameroon, affecting 60% of children and 40% of women. The lack of iron can lead to anemia, a state that decreases red blood cells and the concentration of hemoglobin in blood.

Vivian LEM AWANTOH, a native of Buea in South West Cameroon won the 2014 Maggi Super Star Caravan, with a traditional meal from her region, which brought together the elements of a balanced meal rich in carbohydrates, proteins, and minerals. “I am so happy to win this competition which reveals our rich culinary legacy. Cooking is an act of love, thank you Maggi for giving us this opportunity to show our love and our know-how in providing healthy food for our families”.
The caravan will begin again next March for a new year full of encounters and experiences.

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